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The use of Apple’s IDFA for Install Attribution
On February 3, 2014, TechCrunch reported that one or more applications had recently been rejected by Apple for referencing the Advertiser Identifier (commonly referred to as the IDFA or the IFA). In these applications, there were no advertisements being served, which is requirement under Section 3.3.12 of the iOS Developer Program License Agreement. This has caused many app publishers to question whether their own apps are in compliance, either from the code they’ve written or any third-party SDKs they’ve chosen to implement. read more